Brand Embassy Story Through the Eyes of an Investor

May 24th, 2019 •

Brand Embassy is now part of NICE. We sold our stake, the money is in the bank and everyone, including the buyer (NICE stock performance post announcement jumped considerably), is celebrating.

Cloud credit belongs to balance sheet

April 30th, 2019 •

It’s an old saying, that proper tech startup owns only two kinds of hardware: laptops and coffee maker. Everything else must be in the cloud. Cloud is great, because you do not need capital investment nor people messing with the servers.

Don’t Waste Energy on Yourself Too Much

March 17th, 2019 •

I’ve noticed that certain young start-up founders are developing a bad habit. There are only a few of them, but some individuals get caught up in promoting themselves as part of marketing their company.

How Samepage restored sanity to our comms

March 8th, 2019 •

At Reflex, we are using Samepage as our central communication tool. We send an occasional e-mail here and there, but most of our Powerteam agenda is covered by Samepage these days. But that was not always the case.

The Valuation Trap – Part 3, Downround

February 5th, 2019 •

Imagine: You have a really good company, an investor agrees to invest $5m at a wow valuation of $25m pre-money ($30m post-money) and everyone is happy.