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How to approach an investor

December 15th, 2025 •

Recently, I spotted a founder on social media lamenting that the majority of VC funds he contacted didn’t even reply to the email where he introduced his project. Underneath, there were plenty of comments about how typical this is—that VCs whine about having nothing to invest in, yet they don’t reply to emails. Ugh.

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Most read articles

M&A advisors – Price

June 29th, 2021 •

I know, I know, I am taking my time with finishing the series. Sorry! Maybe it would be easier for you to get a professional investor, who will do all that for you 🙂

The investor is not a patron

April 10th, 2024 •

Every investment transaction is essentially a bet on the person of the founder and their vision. There is usually nothing else in a startup.

Brand Embassy Story Through the Eyes of an Investor

May 24th, 2019 •

Brand Embassy is now part of NICE. We sold our stake, the money is in the bank and everyone, including the buyer (NICE stock performance post announcement jumped considerably), is celebrating.

Latest articles

YES or NO? Decide quickly and in time!

November 26th, 2024 •

Reflex has opened its next fund R3. It weighs in heavily on the topic of AI, wellness being and other innovative concepts in health, happiness and perception of social issues in today’s world. There’s one blog that didn’t get a chance to finish writing over the summer and even Halloween is over. Pour yourself a glass […]

Show-off

April 29th, 2024 •

I’m not gonna pretend anything, I was trapped too. It felt good to have our company and myself in the media! It boosted my ego, which grew. There are some people who don’t have that, but I see it in most founders around the age of 30 and let’s be honest – everyone is a bit of a narcissist.

Startups, assembly plants and corporations

April 20th, 2024 •

It is said that creativity, innovation and entrepreneurship are the engines of economic development and the future prosperity of any country depends on them. In all neighboring countries, this seems to be the case, but not here.

The investor is not a patron

April 10th, 2024 •

Every investment transaction is essentially a bet on the person of the founder and their vision. There is usually nothing else in a startup.

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