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Wallet Inflation versus Brand Resonance

November 14th, 2022 •

In October Bushman completed one of the bank’s regular quarterly reviews. Things are heating up, consumer demand is down, people are getting cautious about spending on surplus goods, banks are raising rates and fortifying themselves. The consumer market is either holding on by the skin of its teeth or is already down on last year.

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How Samepage restored sanity to our comms

March 8th, 2019 •

At Reflex, we are using Samepage as our central communication tool. We send an occasional e-mail here and there, but most of our Powerteam agenda is covered by Samepage these days. But that was not always the case.

Take care, people!

April 6th, 2022 •

Well-being is becoming more and more frequently discussed. It is a new trend!

The Valuation Trap – Part 1: Liquidation Preference

December 7th, 2018 •

Valuation. The magic word supposedly related to the current price tag of a company. Is it so, though?

Brand Embassy Story Through the Eyes of an Investor

May 24th, 2019 •

Brand Embassy is now part of NICE. We sold our stake, the money is in the bank and everyone, including the buyer (NICE stock performance post announcement jumped considerably), is celebrating.

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You’re on your own

August 3rd, 2022 •

I didn’t get it before either. I had an investor, a co-shareholder, a partner in my company. I put everything I had to the company. All my time, all my money. I pledged my house, gave up my salary. But in hard times, it was not enough. I went to my investor, and I expected them to provide some much-needed money, because he had the cash. And he surely wants to save his previous investment, right?

Take care, people!

April 6th, 2022 •

Well-being is becoming more and more frequently discussed. It is a new trend!

Contracts

August 10th, 2021 •

Nobody likes to read contracts (except myself, but other people have weird hobbies too, right? … someone keeps poisonous spiders, I read contracts). Tens of pages of boring text and contrived sentences, written in a language few understand.

Why startups fail

August 3rd, 2021 •

Every day, hundreds, if not thousands of startups, are founded. Most of them won’t make it into a real company. Often not because there was not a good idea at the beginning or the customers did not want to buy the product or service. The reasons are often quite prosaic.

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