Blog

January Founders’ Dinner

January 30th, 2020 •

We welcomed 2020 with a gathering of Reflex partners and founders of our portfolio companies. The goal was to trade experiences in informal setting with great food and get to know each other better.

CHRISTMAS MOOD

December 23rd, 2019 •

It’s Friday, just before Christmas, December 19th, 2019. I’m going to work, and the mighty Google reminds me again (?) of “How did you like the Dancing House?”… How many times have I been getting rid of these scary “services”? Where else is my data? BI is simply ubiquitous.

Due Diligence

December 23rd, 2019 •

Due diligence serves, or should serve, to identify the risks in the company (legal, financial and commercial). However, some investors use due diligence to get an extra advantage and a way not to comply with the terms agreed in the term sheet.

There’s Beauty in Simplicity

December 23rd, 2019 •

There are hundreds of How-To’s. How to date a partner, how to sum up a CV, how to shake a hand. In our business, you need to know how to get noticed, should you send out a pitch deck. We get dozens of them a week. We try to consider every one, but you know.

Brand Embassy Story Through the Eyes of an Investor

May 24th, 2019 •

Brand Embassy is now part of NICE. We sold our stake, the money is in the bank and everyone, including the buyer (NICE stock performance post announcement jumped considerably), is celebrating.

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