Blog

The investor is not a patron

April 10th, 2024 •

Every investment transaction is essentially a bet on the person of the founder and their vision. There is usually nothing else in a startup.

Women in start-ups

December 22nd, 2023 •

At the end of October 2023, a strike for women’s equality took place in Iceland. Iceland is considered a world leader in gender equality. In this year’s World Economic Forum rankings, the island is ranked highest for the 14th consecutive year, yet Icelandic women are striking because they earn significantly less than men.

Wallet Inflation versus Brand Resonance

November 14th, 2022 •

In October Bushman completed one of the bank’s regular quarterly reviews. Things are heating up, consumer demand is down, people are getting cautious about spending on surplus goods, banks are raising rates and fortifying themselves. The consumer market is either holding on by the skin of its teeth or is already down on last year.

You’re on your own

August 3rd, 2022 •

I didn’t get it before either. I had an investor, a co-shareholder, a partner in my company. I put everything I had to the company. All my time, all my money. I pledged my house, gave up my salary. But in hard times, it was not enough. I went to my investor, and I expected them to provide some much-needed money, because he had the cash. And he surely wants to save his previous investment, right?

Take care, people!

April 6th, 2022 •

Well-being is becoming more and more frequently discussed. It is a new trend!

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