Blog – Reflex DNA


December 23rd, 2019 •

It’s Friday, just before Christmas, December 19th, 2019. I’m going to work, and the mighty Google reminds me again (?) of “How did you like the Dancing House?”… How many times have I been getting rid of these scary “services”? Where else is my data? BI is simply ubiquitous.

Due Diligence

December 23rd, 2019 •

Due diligence serves, or should serve, to identify the risks in the company (legal, financial and commercial). However, some investors use due diligence to get an extra advantage and a way not to comply with the terms agreed in the term sheet.

There’s Beauty in Simplicity

December 23rd, 2019 •

There are hundreds of How-To’s. How to date a partner, how to sum up a CV, how to shake a hand. In our business, you need to know how to get noticed, should you send out a pitch deck. We get dozens of them a week. We try to consider every one, but you know.

Don’t Waste Energy on Yourself Too Much

March 17th, 2019 •

I’ve noticed that certain young start-up founders are developing a bad habit. There are only a few of them, but some individuals get caught up in promoting themselves as part of marketing their company.

The Valuation Trap – Part 3, Downround

February 5th, 2019 •

Imagine: You have a really good company, an investor agrees to invest $5m at a wow valuation of $25m pre-money ($30m post-money) and everyone is happy.

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