January 30th, 2020 • Petr Král
We welcomed 2020 with a gathering of Reflex partners and founders of our portfolio companies. The goal was to trade experiences in informal setting with great food and get to know each other better.
One of frequent worries of almost all founders is, how to spend marketing bucks. Where are those proven channels and methods, that will get them the customers and revenues?
And I always tell them: Do a thorough checkup of what you have now, what works, and scratch those that do not bring measurable results in the first place.
Let’s start with Google Analytics and sort the visitors sources by number of conversions and analyze them, one by one. Are your AdWords campaigns optimized for value for money? What about the blog you are writing, is it really bringing you the converting customers or is it just an ego-play? Do you really need to visit those 10 conferences in a year? What is your value proposition and how it ranks amongst your competitors? Why are your leaflets on the gloss paper – is that necessary for conversions? And do you need printed leaflets at all? Those are hard questions I ask, and quite often we find lots of money that can be invested elsewhere.
Sometimes it is really just the right question, that was not asked by anyone for some time, that makes a lot of difference.
Marketing is a living thing, it cannot be “set up” and left for good. Especially in the online world it is necessary to analyze, optimize and look for new ways almost constantly. At the same time, marketing also has its own rules and someone with wealth of experience can help you avoid death alleys. We at Reflex do it for free, but it is well worth even paying for if you don’t have the resources yourself.
December 23rd, 2019 • Zdena Macháčková
It’s Friday, just before Christmas, December 19th, 2019. I’m going to work, and the mighty Google reminds me again (?) of “How did you like the Dancing House?”… How many times have I been getting rid of these scary “services”? Where else is my data? BI is simply ubiquitous.
December 23rd, 2019 • Josef Chvojka
There are hundreds of How-To’s. How to date a partner, how to sum up a CV, how to shake a hand. In our business, you need to know how to get noticed, should you send out a pitch deck. We get dozens of them a week. We try to consider every one, but you know.