The investor is not a patron
April 10th, 2024 • Eduard Míka
Every investment transaction is essentially a bet on the person of the founder and their vision. There is usually nothing else in a startup.
Reflex Capital → Blog → How NOT to Spend Marketing $
One of frequent worries of almost all founders is, how to spend marketing bucks. Where are those proven channels and methods, that will get them the customers and revenues?
And I always tell them: Do a thorough checkup of what you have now, what works, and scratch those that do not bring measurable results in the first place.
Let’s start with Google Analytics and sort the visitors sources by number of conversions and analyze them, one by one. Are your AdWords campaigns optimized for value for money? What about the blog you are writing, is it really bringing you the converting customers or is it just an ego-play? Do you really need to visit those 10 conferences in a year? What is your value proposition and how it ranks amongst your competitors? Why are your leaflets on the gloss paper – is that necessary for conversions? And do you need printed leaflets at all? Those are hard questions I ask, and quite often we find lots of money that can be invested elsewhere.
Sometimes it is really just the right question, that was not asked by anyone for some time, that makes a lot of difference.
Marketing is a living thing, it cannot be “set up” and left for good. Especially in the online world it is necessary to analyze, optimize and look for new ways almost constantly. At the same time, marketing also has its own rules and someone with wealth of experience can help you avoid death alleys. We at Reflex do it for free, but it is well worth even paying for if you don’t have the resources yourself.
April 10th, 2024 • Eduard Míka
Every investment transaction is essentially a bet on the person of the founder and their vision. There is usually nothing else in a startup.
December 22nd, 2023 • Zdena Macháčková
At the end of October 2023, a strike for women’s equality took place in Iceland. Iceland is considered a world leader in gender equality. In this year’s World Economic Forum rankings, the island is ranked highest for the 14th consecutive year, yet Icelandic women are striking because they earn significantly less than men.
November 14th, 2022 • Zdena Macháčková
In October Bushman completed one of the bank’s regular quarterly reviews. Things are heating up, consumer demand is down, people are getting cautious about spending on surplus goods, banks are raising rates and fortifying themselves. The consumer market is either holding on by the skin of its teeth or is already down on last year.
August 3rd, 2022 • Ondřej Fryc
I didn’t get it before either. I had an investor, a co-shareholder, a partner in my company. I put everything I had to the company. All my time, all my money. I pledged my house, gave up my salary. But in hard times, it was not enough. I went to my investor, and I expected them to provide some much-needed money, because he had the cash. And he surely wants to save his previous investment, right?