Blog – Reflex DNA

The Valuation Trap – Part 3, Downround

February 5th, 2019 •

Imagine: You have a really good company, an investor agrees to invest $5m at a wow valuation of $25m pre-money ($30m post-money) and everyone is happy.

The Valuation Trap – Part 2, a Dog in the Manger

January 16th, 2019 •

Been there, done it. I took investors into my company and awarded them with extensive rights without much thinking about it.

The Valuation Trap – Part 1: Liquidation Preference

December 7th, 2018 •

Valuation. The magic word supposedly related to the current price tag of a company. Is it so, though?

„ASAP & ASAP“

October 12th, 2018 •

One of my best business rules is 2x ASAP, a.k.a. “As Soon As Possible & As Simple As Possible”.

Investor without Micro-Management

October 1st, 2018 •

When dating with prospective portfolio companies, we often get asked about our role in our portfolio companies. How much hands-on are we? Do we interfere in the founder’s decisions? Our reply to that is: “As you wish“.

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