Blog – Experiences

How to approach an investor

December 15th, 2025 •

Recently, I spotted a founder on social media lamenting that the majority of VC funds he contacted didn’t even reply to the email where he introduced his project. Underneath, there were plenty of comments about how typical this is—that VCs whine about having nothing to invest in, yet they don’t reply to emails. Ugh.

Show-off

April 29th, 2024 •

I’m not gonna pretend anything, I was trapped too. It felt good to have our company and myself in the media! It boosted my ego, which grew. There are some people who don’t have that, but I see it in most founders around the age of 30 and let’s be honest – everyone is a bit of a narcissist.

The investor is not a patron

April 10th, 2024 •

Every investment transaction is essentially a bet on the person of the founder and their vision. There is usually nothing else in a startup.

Wallet Inflation versus Brand Resonance

November 14th, 2022 •

In October Bushman completed one of the bank’s regular quarterly reviews. Things are heating up, consumer demand is down, people are getting cautious about spending on surplus goods, banks are raising rates and fortifying themselves. The consumer market is either holding on by the skin of its teeth or is already down on last year.

You’re on your own

August 3rd, 2022 •

I didn’t get it before either. I had an investor, a co-shareholder, a partner in my company. I put everything I had to the company. All my time, all my money. I pledged my house, gave up my salary. But in hard times, it was not enough. I went to my investor, and I expected them to provide some much-needed money, because he had the cash. And he surely wants to save his previous investment, right?

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