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Show-off

April 29th, 2024 •

I’m not gonna pretend anything, I was trapped too. It felt good to have our company and myself in the media! It boosted my ego, which grew. There are some people who don’t have that, but I see it in most founders around the age of 30 and let’s be honest – everyone is a bit of a narcissist.

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ICO or IKO

January 30th, 2019 •

Sometimes we come across a start-up, which in the past did, is doing, or is planning to do an ICO, or Initial Coin Offering. Simply put, an ICO means the company prints it’s own (digital) money and offers it to potential investors.

Startups, assembly plants and corporations

April 20th, 2024 •

It is said that creativity, innovation and entrepreneurship are the engines of economic development and the future prosperity of any country depends on them. In all neighboring countries, this seems to be the case, but not here.

Women in start-ups

December 22nd, 2023 •

At the end of October 2023, a strike for women’s equality took place in Iceland. Iceland is considered a world leader in gender equality. In this year’s World Economic Forum rankings, the island is ranked highest for the 14th consecutive year, yet Icelandic women are striking because they earn significantly less than men.

The Valuation Trap – Part 2, a Dog in the Manger

January 16th, 2019 •

Been there, done it. I took investors into my company and awarded them with extensive rights without much thinking about it.

Latest articles

Startups, assembly plants and corporations

April 20th, 2024 •

It is said that creativity, innovation and entrepreneurship are the engines of economic development and the future prosperity of any country depends on them. In all neighboring countries, this seems to be the case, but not here.

The investor is not a patron

April 10th, 2024 •

Every investment transaction is essentially a bet on the person of the founder and their vision. There is usually nothing else in a startup.

Women in start-ups

December 22nd, 2023 •

At the end of October 2023, a strike for women’s equality took place in Iceland. Iceland is considered a world leader in gender equality. In this year’s World Economic Forum rankings, the island is ranked highest for the 14th consecutive year, yet Icelandic women are striking because they earn significantly less than men.

Wallet Inflation versus Brand Resonance

November 14th, 2022 •

In October Bushman completed one of the bank’s regular quarterly reviews. Things are heating up, consumer demand is down, people are getting cautious about spending on surplus goods, banks are raising rates and fortifying themselves. The consumer market is either holding on by the skin of its teeth or is already down on last year.

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